Program
Design Design Teams & Secure Investment
 
  
  Jessa Parette 
Senior UX Director
Shape design teams, justify investment through impact, and develop people to amplify your effectiveness as a leader.
How to Measure UX & Design Impact
 
  
  Vitaly Friedman 
UX Consultant & Coach
Prove the impact of UX in your product, remove decision guesswork, and master KPIs.
Fringe Events • Connect to the Munich Design community
🕰️
After work
💝
Community content
🧭
Across Munich
🎟️
Free sign-up required
Design for All
An Immersive Evening on Accessibility at Google
doors open 6pm • program starts 7pm • free sign-up required
Hot takes: Real Talk on AI
Design Leadership Roundtable at Netlight
starts 6pm • free sign-up required
Designing for Data Detectives
Meet Celonis' team shaping B2B tools to solve process mysteries
starts 6pm • free sign-up required
Doors open
Check in to get your badge, grab a coffee, explore the venue, and meet the first people.
 
Designing Design Teams
Jessa Parette • Senior Director of UX • Yum!, Ex-Capital One
 
Craft & Clout: Identity Between Design and Product
Ray Ho • VP Product & Design • Back Market
 
Grow, Influence, and Lead as an Individual Contributor
Catt Small • Staff Product Designer • Ex Asana • Etsy • SoundCloud
Breakout Time Slot 1
If your selected session is in this slot, please head to the breakout room 10 minutes before the start.
If your session is in the later slot, this is your time to grab some lunch and recharge.
Lightning Talks
 
Sustainability & Ethics in Gen AI
          Thorsten Jonas
                      
            
              SUX - The Sustainable UX Network            
                  
 
   
The Zalando Design Futurism Method
Alex Simon + Rachel Rosenson
Zalando
 
UX Benchmarking for Digital Product Success
          Christiane Moser
                      
            
              CUXpro            
                  
 
   
Synthetic Personas: Silver Bullet in Consumer Research?
Thomas Walter + Maximilian Mollien
Merkle
 
Redefining Your Career in UX & Design
          Reem Alwahabi
                      
            
              DeepL            
                  
 
The Outlier Lab: Turning Unexpected Insights into UX Gold
          Feyikemi Akinwolemiwa
                      
            
              National Grid            
                  
 
   
Master your Design Leadership Interview
Mathieu Ritter + Aswin Ranganathan
Undiscovered and Delivery Hero
Breakout Time Slot 2
If your selected session is in this slot, please head to the breakout room 10 minutes before the session starts.
If your session is in the earlier slot, this is your chance to grab some tasty lunch.
 
Same Platform, Different Mindsets: How Designers & Researchers Navigate UX Tools
          Valentina Rosa
                      
            
              Userlytics            
                  
 
Managing User Experience in Complex Environments
          Oliver Dürr
                      
            
              Leadium            
                  
 
Design × Breathing: Leading with Body Intelligence in the AI Era
          Yang Li
                      
            
              H&M            
                  
 
How To Make UX Work When Everyone Has an Opinion
          Miriam Contino
                      
            
              Keysight Technologies            
                  
 
   
Enhancing Stakeholder Communication and Expectations
Yasin Erdal + Agata Rzeźniczuk
Lufthansa
 
Wireframes, Flows & Prototypes – Designing Better, Faster With AI
          Jens Rusitschka
                      
            
              kick & boost            
                  
 
Question First, Design Second: Transforming Your Creative Process
          Nata Suu
                      
            
              deeploi            
                  
 
Introverted Leaders Unite!
          Emiri Chan
                      
            
              Kensho Technologies            
                  
 
   
The Generative AI Design Thinking Framework
Amira Chalbi Neffati + Barbara Chicca
Ex Twilio and deepL
Program on the main stage continues
 
Designing for the Worst Day of Your Customer’s Life
Sarika Goel • Senior Digital Designer • Ford Motor Co.
 
Design Like a Chameleon: Adapting Experiences Across Contexts
Anna Nerz • Experience Design Director • Ex EF Education First
Coffee Break
 
The Secret Ingredient In Useless Research
Ola Helland • Design Director • Laerdal Medical
 
   
Win with PLG: Self-Serve Experiences for B2B Products
Ana Burciu + Raz Burciu
Just Mad
Get-Together
Grab a drink, network and reflect on the day with your fellow conference guests.
Doors open
 
How To Design Experiences When AI Is Your User
Reem Alwahabi • Senior Design Manager • DeepL
 
The Fluid Interface: Mastering Hyper-Personalisation in the AI Era
Taras Bakusevych • Principal UX Designer • Windmill Digital
 
Beyond the Hype: Practical AI for Teams
Aswin Ranganathan • Design Manager • Delivery Hero
 
Design Patterns For AI Products
Vitaly Friedman • Founder & Creative Lead • Smashing Magazine
Breakout Time Slot 1
If your selected session is in this slot, please head to the breakout room 10 minutes before the session starts.
If your session is in the later slot, this is your chance to grab some tasty lunch.
Lightning Talks: The Value of Design, Today
 
Design × Breathing: Leading with Body Intelligence in the AI Era
          Yang Li
                      
            
              H&M            
                  
 
How To Make UX Work When Everyone Has an Opinion
          Miriam Contino
                      
            
              Keysight Technologies            
                  
 
   
Enhancing Stakeholder Communication and Expectations
Yasin Erdal + Agata Rzeźniczuk
Lufthansa
 
Wireframes, Flows & Prototypes – Designing Better, Faster With AI
          Jens Rusitschka
                      
            
              kick & boost            
                  
 
Question First, Design Second: Transforming Your Creative Process
          Nata Suu
                      
            
              deeploi            
                  
 
Introverted Leaders Unite!
          Emiri Chan
                      
            
              Kensho Technologies            
                  
 
   
The Generative AI Design Thinking Framework
Amira Chalbi Neffati + Barbara Chicca
Ex Twilio and deepL
Breakout Time Slot 2
If your selected session is in this slot, please head to the breakout room 10 minutes before the session starts.
If your session is in the earlier slot, this is your chance to grab some tasty lunch.
Lightning Talks: UX Design Awards Winners
 
Sustainability & Ethics in Gen AI
          Thorsten Jonas
                      
            
              SUX - The Sustainable UX Network            
                  
 
   
The Zalando Design Futurism Method
Alex Simon + Rachel Rosenson
Zalando
 
UX Benchmarking for Digital Product Success
          Christiane Moser
                      
            
              CUXpro            
                  
 
   
Synthetic Personas: Silver Bullet in Consumer Research?
Thomas Walter + Maximilian Mollien
Merkle
 
Redefining Your Career in UX & Design
          Reem Alwahabi
                      
            
              DeepL            
                  
 
The Outlier Lab: Turning Unexpected Insights into UX Gold
          Feyikemi Akinwolemiwa
                      
            
              National Grid            
                  
 
   
Master your Design Leadership Interview
Mathieu Ritter + Aswin Ranganathan
Undiscovered and Delivery Hero
Coffee Break
 
Instinct, Insight, and Imagination
Rachel Rosenson • Head of Design • Zalando
 
Of futures, products and burritos
Simone Rebaudengo • Creative Director • OIO studio
End of PUSH UX 2025
See you in October at PUSH UX 🚀
 
 
 
 
 
 
 
   
 
 
 
