Program
Design Sprints for AI Products

Ana & Raz of Just Mad
Product Strategy & Design
Create product value through real-world AI applications with precision and certainty.
Design Design Teams & Secure Investment

Jessa Parette
Senior UX Director
Shape design teams, justify investment through impact, and develop people to amplify your effectiveness as a leader.
How to Measure UX & Design Impact

Vitaly Friedman
UX Consultant & Coach
Prove the impact of UX in your product, remove decision guesswork, and master KPIs.
Fringe Events • Connect to the Munich Design community
Doors open
Check in to get your badge, grab a coffee, explore the venue, and meet the first people.

Designing Design Teams
Jessa Parette • Senior Director of UX • Yum!, Ex-Capital One

Craft & Clout: Identity Between Design and Product
Ray Ho • VP Product & Design • Back Market

Grow, Influence, and Lead as an Individual Contributor
Catt Small • Staff Product Designer • Ex Asana • Etsy • SoundCloud
Breakout Time Slot 1
If your selected session is in this slot, please head to the breakout room 10 minutes before the start.
If your session is in the later slot, this is your time to grab some lunch and recharge.
Lightning Talks

Sustainability & Ethics in Gen AI
Thorsten Jonas
SUX - The Sustainable UX Network


The Zalando Design Futurism Method
Alex Simon + Rachel Rosenson
Zalando

Design × Breathing: Leading with Body Intelligence in the AI Era
Yang Li
H&M

The Outlier Lab: Turning Unexpected Insights into UX Gold
Feyikemi Akinwolemiwa
National Grid

Redefining Your Career in UX & Design
Reem Alwahabi
DeepL


Synthetic Personas: Silver Bullet in Consumer Research?
Thomas Walter + Maximilian Mollien
Merkle

Master your Design Leadership Interview
Mathieu Ritter
Undiscovered
Breakout Time Slot 2
If your selected session is in this slot, please head to the breakout room 10 minutes before the session starts.
If your session is in the earlier slot, this is your chance to grab some tasty lunch.

Same Platform, Different Mindsets: How Designers & Researchers Navigate UX Tools
Valentina Rosa
Userlytics

Managing User Experience in Complex Environments
Oliver Dürr
Leadium

UX Benchmarking for Digital Product Success
Christiane Moser
CUXpro


Enhancing Stakeholder Communication and Expectations
Yasin Erdal + Agata Rzeźniczuk
Lufthansa

Wireframes, Flows & Prototypes – Designing Better, Faster With AI
Jens Rusitschka
kick & boost

Question First, Design Second: Transforming Your Creative Process
Nata Suu
deeploi

Introverted Leaders Unite!
Emiri Chan
Kensho Technologies


The Generative AI Design Thinking Framework
Amira Chalbi Neffati + Barbara Chicca
Ex Twilio and deepL
Program on the main stage continues

To Be Announced
To Be Announced • TBA

To Be Announced
Anna Nerz • Experience Design Director • Ex EF Education First
Coffee Break

The Secret Ingredient In Useless Research
Ola Helland • Design Director • Laerdal Medical


Win with PLG: Self-Serve Experiences for B2B Products
Ana Burciu + Raz Burciu
Just Mad
Get-Together
Grab a drink, network and reflect on the day with your fellow conference guests.
Doors open

How To Design Experiences When AI Is Your User
Reem Alwahabi • Senior Design Manager • DeepL

The Fluid Interface: Mastering Hyper-Personalisation in the AI Era
Taras Bakusevych • Principal UX Designer • Windmill Digital

Beyond the Hype: Practical AI for Teams
Aswin Ranganathan • Design Manager • Delivery Hero
Breakout Time Slot 1
If your selected session is in this slot, please head to the breakout room 10 minutes before the session starts.
If your session is in the later slot, this is your chance to grab some tasty lunch.
Lightning Talks

UX Benchmarking for Digital Product Success
Christiane Moser
CUXpro


Enhancing Stakeholder Communication and Expectations
Yasin Erdal + Agata Rzeźniczuk
Lufthansa

Wireframes, Flows & Prototypes – Designing Better, Faster With AI
Jens Rusitschka
kick & boost

Question First, Design Second: Transforming Your Creative Process
Nata Suu
deeploi

Introverted Leaders Unite!
Emiri Chan
Kensho Technologies


The Generative AI Design Thinking Framework
Amira Chalbi Neffati + Barbara Chicca
Ex Twilio and deepL
Breakout Time Slot 2
If your selected session is in this slot, please head to the breakout room 10 minutes before the session starts.
If your session is in the earlier slot, this is your chance to grab some tasty lunch.
Lightning Talks

Sustainability & Ethics in Gen AI
Thorsten Jonas
SUX - The Sustainable UX Network


The Zalando Design Futurism Method
Alex Simon + Rachel Rosenson
Zalando

Design × Breathing: Leading with Body Intelligence in the AI Era
Yang Li
H&M

The Outlier Lab: Turning Unexpected Insights into UX Gold
Feyikemi Akinwolemiwa
National Grid

Redefining Your Career in UX & Design
Reem Alwahabi
DeepL


Synthetic Personas: Silver Bullet in Consumer Research?
Thomas Walter + Maximilian Mollien
Merkle

Master your Design Leadership Interview
Mathieu Ritter
Undiscovered
Coffee Break

Instinct, Insight, and Imagination
Rachel Rosenson • Head of Design • Zalando

The End of Speculative Futures or: The Future Burrito
Simone Rebaudengo • Creative Director • OIO studio
End of PUSH UX 2025
See you in October at PUSH UX 🚀