Keynote
Designing Between Two Intelligences
Chelsea Larsson
Head of Content Design · Anthropic
From “Fine” to On-Brand: Coaching Your Team to Direct AI
Thu 22 Oct12:15 • Group ARoom 4
Fri 23 Oct13:45 • Group BRoom 4
Customise each conference day with 1 breakout option. Free booking (first come first served) from ca. 2 weeks before the event.
Most teams already use AI for copy and UX content. But leaders often hear "it's fine, but not quite right."
This session gives managers and design leaders a repeatable coaching framework so their people can brief AI with strategy, evaluate output with editorial judgment, and iterate with purpose instead of endless "make it better" loops.
You'll experience what strong AI direction feels like through a hands-on case study, then translate that into how you coach ICs: what to ask for in a brief, what "good" looks like in output, and how to run fast review cycles.
Walk away with
A four-step workflow (Define · Direct · Evaluate · Refine), two coaching tools (the Context Brief and Keep / Cut / Push back), and language for 1:1s, critiques, and team standards — without needing to be the best prompter in the room.
What it's not
Tool training, a prompt-engineering deep dive, replacing content designers, or "AI will write everything." This is about leadership habits that raise the floor on AI output across a team.
Who it's for
UX, content, product, and design leaders (and senior ICs who lead others) who want higher-quality AI-assisted content from their teams.
What to bring
Please bring your own laptop with access to your Claude account, as you'll be using it directly during the hands-on exercises.
A session by
Whitney Lacey
Head of Content Design
Whitney is a design leader and Head of Content Design at Expedia Group.
When she's not doing that, she's reading fiction, seeking out live music, or playing with her kids outside.
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