Keynote Talk

Designing for Buy-In

Portrait of Natalia Marmolejo

Natalia Marmolejo

Design Lead · Rabobank

More about Natalia

Changing policy through employee experience design.

Explore how design can quietly, but powerfully, reshape the inner workings of a large organization — by finding meaningful, purpose-driven work to influencing HR strategy at the management board level and challenge legacy thinking.

This keynote will reveal how design is being used to reimagine employee mental health, commute policies, and also the company's intranet. It's a candid look at how strategic design can go beyond deliverables to shift culture, unlock new ways of working, and change people's minds — all without waiting for permission.

A session by

Portrait of Natalia Marmolejo

Natalia Marmolejo

Design Lead · Rabobank

Natalia Marmolejo is a Mexican designer who loves curiosity, complex challenges, and has a knack for connecting the dots. From startups to corporate teams, she's known for turning insights into stories, and stories into real change.

At Rabobank, she leads Employee Experience Design, teaming up with HR to shake up policies and make employees life a bit easier.

Join Natalia live in Munich, 22–23 October 2026.

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