Enablement over Automation: Adopting AI Without Losing Craft and People

What does AI transformation look like when it is built around your organisation's history and people, instead of a generic race for speed?

Most efforts start with tools, copilots and automation, and mistake faster cycles for value. The result is a pile of pilots nobody adopted, and a lot of people quietly wondering what happened to the work they were good at.

The alternative premise is less exciting and considerably harder: the goal is not to move fast(er); it is to build something that fits, lasts, and makes an organisation better at what it already does well. That starts by refusing the "AI first, AI everything" instinct, and asking at every step how a new tool connects to the expertise already in the building.

Paulo will show what that looked like in practice at IKEA: what got built, what got killed, and how to tell the difference early.