
Designing Between Two Intelligences

A new skill is emerging in high-performing product organisations. It applies the same instinct that makes a great researcher to the team and the business itself: how it drives decisions, whether it runs on genuine rituals or accumulated habit, whether it is designing for its own cognitive style or against it.
Aleks came to understand this through a year that tested everything she thought she knew. She flew to Harvard and sat in a room with CEOs running organisations many times the size of her own, experienced enough stress to be officially diagnosed with it, and trained as an executive coach to help people execute behaviour change. None of it planned, none of it in that order. What it taught Aleks is that you cannot work with something until you can see it.
Over the two days together, you will hear much about how to automate and accelerate.
This talk names the one capacity that does not automate and grows more valuable as everything speeds up: the courage to see clearly, voice what you see, and choose what to build and why. It makes the case for courage as a craft, through specific lessons to bring back to your own practice. And it leaves you with something we make together in the room, yours to keep, should the tech behave.

Aleks Melnikova
Founder
Aleks is a Lithuanian-born design leader, researcher, accredited executive coach, and founder of DRĄSA Studio. DRĄSA is the Lithuanian word for courage. It is both the name and the method.
So far, Aleks spent 18 years working at the intersection of human behaviour and technology, leading teams at Inviqa, Publicis Poke, Radley Yeldar and Foolproof, delivering work for VISA, British Airways, Virgin Atlantic, Pearson, HMRC and many others, across industries and continents.
Aleks has always been drawn to the places organisations stop seeing clearly: the excluded users, the hidden needs, and the teams running on habit. She builds tools and methods to make those things visible, and helps people act on what they find, drawing on her art and service systems design education.