Keynote
Designing Between Two Intelligences
Chelsea Larsson
Head of Content Design · Anthropic
Lightning Talk
Research Doesn't Change Roadmaps. Collaboration Does.
Thu 22 Oct12:15 • Group AMain Stage
Part of the Lightning Talks with the theme "UX Research, Reframed". Customise each conference day with one breakout time option.
You did the research. Stakeholders listened. Everyone agreed. Yet your recommendations never made it onto the roadmap. Sound familiar?
In this talk you'll see how this was changed at Kleinanzeigen—not by creating more presentations, but by making UX visible over time.
Explore how continuous UX KPIs, regular user feedback and close collaboration with product teams helped us move from isolated research projects to evidence that influenced roadmap decisions.
Through a real case study of redesigning the Kleinanzeigen homepage, you'll learn practical ways to build buy-in, involve decision-makers early and turn UX insights into lasting product impact.
A session by
Maria Müller
Staff UX Researcher
Maria has been working in UX Research since 2013, helping companies understand their users and what they really need.
Thanks to her experience in various agencies and large companies, she knows the challenge of both quickly adapting to new products and situations and continuously developing and optimizing one product.
In her current projects, Maria applies her studies in business psychology, human factors, and basic track design thinking. She also glimpsed into Data Science to be able to enhance data-driven development by combining UX Research with Data Science.
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