Keynote
Designing Between Two Intelligences
Chelsea Larsson
Head of Content Design · Anthropic
Creating a Roadmap to Navigate AI Change
Thu 22 Oct12:15 • Group ARoom 2
Fri 23 Oct13:45 • Group BRoom 2
Customise each conference day with 1 breakout option. Free booking (first come first served) from ca. 2 weeks before the event.
As AI reshapes product development, UX professionals face unprecedented change—from evolving role definitions and new skill requirements to shifting cross-functional dynamics and market expectations.
This breakout session bridges change management principles with UX practice, equipping practitioners and leaders to navigate transformation both within their organizations and in the products they create.
Drawing on parallels between managing organizational change and driving design adoption, participants will develop practical frameworks for leading through disruption, building new working agreements, and positioning UX as essential in AI-powered product development.
Through interactive exercises and customizable tools, you'll leave with strategies tailored to your organization's size, industry, and UX maturity level.
A session by
Angela Pesta
Chief Design Officer
Angela is a UX practitioner and executive based in Barcelona with 20+ years experience leading global UX teams across enterprise software (SaaS), e-commerce, and digital platforms.
She's skilled in aligning UX strategy with business goals to drive measurable impact, innovation, and growth.
Angela is known for scaling high-performing teams, influencing executive stakeholders, and building user-centric, inclusive design cultures in complex, fast-moving environments.
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