Keynote Talk

Designing Between Two Intelligences

Portrait of Chelsea Larsson

Chelsea Larsson

Head of Content Design · Anthropic

More about Chelsea

At Anthropic, content designers write as much for Claude, our model, as we do for the user: prompts, system instructions, the editorial rules tucked behind every response. The last year of doing this has changed what our craft looks like.

What does it mean to write and design for both a human and an AI user?

How do you help people navigate a technology that changes every day?

This talk shares new techniques and questions about what it means to write and design for humans in the age of AI.

A session by

Portrait of Chelsea Larsson

Chelsea Larsson

Head of Content Design · Anthropic

Chelsea is a creative leader who uses language and design to make products feel more human. She also builds AI experiences with a strong content design.

Beyond that, she is interested in model design, content design, building design teams and ethical LLM-based user experiences.

Her previous roles include craft and leadership at Expedia, Zendesk, Facebook and more.

Join Chelsea live in Munich, 22–23 October 2026.

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