Keynote
Designing Between Two Intelligences
Chelsea Larsson
Head of Content Design · Anthropic
Why We Fall in Love with Things
Fri 23 Oct12:15 • Group AMain Stage
Part of the Lightning Talks with the theme "Returning To Craft". Customise each conference day with one Breakout Time option.
Some things work well. Some are truly beautiful. Others become part of our lives. What makes the difference?
Drawing on 16 years of making across industrial design, digital products, brands and experiences, Andrea takes a closer look at the craft behind the things we fall in love with.
From rough ideas and obsessive iterations to prototypes you can actually hold, this talk pulls from real examples like the Ravensburger Gravitrax Micro toy project to explore what happens when making becomes more than solving a problem. See how embedding care into the process can turn an idea into an unforgettable product experience, when form actually follows emotion.
A session by
Andrea Ceccaroni
Design Director
Andrea is an experience designer with 16+ years of international consultancy experience, designing products, services and experiences across healthcare and med-tech, insurance, mobility, FMCG, consumer electronics and professional equipment.
As a Design Director of frog Germany, Andrea leads multidisciplinary teams and projects at the intersection of physical and digital experiences, helping organisations turn complex challenges into meaningful, impactful solutions.
With a strategic curious mindset, broad design expertise and a strong ability to build relationships, he brings people together around a shared vision and guides teams from opportunity to future outcome.
Discover more sessions
Stay in the loop with the newsletter