
Designing Between Two Intelligences

Part of the Lightning Talks with the theme "Returning To Craft". Customise each conference day with one breakout time option.
A talk about the secret ingredient that makes certain products or experiences truly unforgettable.
More details will be added here very soon.

Andrea Ceccaroni
Design Director
Andrea is an experience designer with 16+ years of international consultancy experience, designing products, services and experiences across healthcare and med-tech, insurance, mobility, FMCG, consumer electronics and professional equipment.
As a Design Director of frog Germany, Andrea leads multidisciplinary teams and projects at the intersection of physical and digital experiences, helping organisations turn complex challenges into meaningful, impactful solutions.
With a strategic curious mindset, broad design expertise and a strong ability to build relationships, he brings people together around a shared vision and guides teams from opportunity to future outcome.