How To Measure UX and Design Impact
About this workshop
Prove the impact of UX in your product and remove decision guesswork.
How do you measure the quality of UX? What metrics to use? How to bridge business objectives and UX goals? How to remove bias and guesswork from design decisions? And how to measure and make a case for the impact of your UX work?
- How to translate ambiguous objectives into practical goals
- Understanding KPRs, SUS, UMUX-Lite, TPI
- Creating and using KPI trees for your product of feature
- How to choose the right UX research method for monitoring
- Gap analysis
- Feedback scoring
Workshop: How To Measure UX and Design Impact
Wed 21 October 2026
Full day 10:00 – 18:00
Workshop solo
€499
+ VAT
Conf + Workshop
€998
+ VAT
combo saves €100
Popular! 80+ participants joined this workshop in 2024 and 2025.
Get your seat →What you'll learn
In this workshop, you'll learn how to define design success, establish team-specific design KPIs, how to track them effectively, and integrate accountability and ownership for these metrics into your design process.
Included in your ticket
Slides & resources
to take back for future reference
Certificate of completion
to document your expertise
Lunch & refreshments
so you stay energised all day
Who is this workshop for?
This workshop is tailored for UX practitioners, design leaders, product designers, product managers, project managers, and UX researchers eager to master the art of KPIs for their UX-driven features and products and tackle intricate challenges in aligning design goals with business objectives.
You'll walk away with a powerful toolbox of techniques and real-world examples to apply to your projects, products, or apps.
Date and time
Wednesday 21 Oct 2026 (the day before the conference) · Full day 10:00 – 18:00
Workshop location
Design Offices München Macherei Weihenstephaner Str. 12 81673 München-Berg am Laim
Public transport: S1, S2, S4, S6, S8, stop Leuchtenbergring Directly connected to Munich main station and Munich airport
A workshop by
Vitaly Friedman
Coach, Founder of Smashing Magazine · Author · UX Consultant
Vitaly Friedman is a renowned UX consultant and the creative lead of Smashing Magazine, with more than two decades of experience in leading design.
He has expertise in establishing design KPIs, tracking progress, and using data to guide design decisions. Vitaly is also the author, co-author, and editor of Smashing Books, and has given well received talks and workshops with PUSH.
