How To Measure UX and Design Impact
About this workshop
Prove the impact of UX in your product and remove decision guesswork.
How do you measure the quality of UX? What metrics to use? How to bridge business objectives and UX goals? How to remove bias and guesswork from design decisions? And how to measure and make a case for the impact of your UX work?
- How to translate ambiguous objectives into practical goals
- Understanding KPRs, SUS, UMUX-Lite, TPI
- Creating and using KPI trees for your product of feature
- How to choose the right UX research method for monitoring
- Gap analysis
- Feedback scoring
Workshop: How To Measure UX and Design Impact
Wed 21 October 2026
Full day 10:00 – 18:00
Conf + Workshop
€998
+ VAT
save €100
Workshop only
€499
+ VAT
What you'll learn
In this workshop, you'll learn how to define design success, establish team-specific design KPIs, how to track them effectively, and integrate accountability and ownership for these metrics into your design process.
Included in your ticket
Slides & resources
to take back for future reference
Certificate of completion
to document your expertise
Lunch & refreshments
so you stay energised all day
Who is this workshop for?
This workshop is tailored for UX practitioners, design leaders, product designers, product managers, project managers, and UX researchers eager to master the art of KPIs for their UX-driven features and products and tackle intricate challenges in aligning design goals with business objectives.
You'll walk away with a powerful toolbox of techniques and real-world examples to apply to your projects, products, or apps.
Date and time
Wednesday 21 Oct 2026 (the day before the conference) · Full day 10:00 – 18:00
Workshop location
We work with selected spaces in central Munich and pick the best ones depending on each workshop's format and final group size.
The final venue details will be published a few weeks before the event.
A workshop by
Vitaly Friedman
Founder of Smashing Magazine · Author · UX Consultant
Vitaly Friedman is a renowned UX consultant and the creative lead of Smashing Magazine, with more than two decades of experience in leading design.
He has expertise in establishing design KPIs, tracking progress, and using data to guide design decisions. Vitaly is also the author, co-author, and editor of Smashing Books, and has given well received talks and workshops with PUSH.
