Keynote Talk

Moving from Interfaces to Proactive Agents: Designing Dynamic AI Customer Experiences at Scale

Portrait of Jarno M. Koponen

Jarno M. Koponen

Head of AI Product Design · Zalando

More about Jarno

The full description for this keynote talk will be published soon.

A session by

Portrait of Jarno M. Koponen

Jarno M. Koponen

Head of AI Product Design · Zalando

Jarno is a senior product/design and innovation leader with over 15 years of experience building AI products and transforming organizations, from startups to international companies.

He currently leads product design for agentic commerce and the Zalando AI Assistant, which he has scaled from zero to over 50 million customers across Europe.

Previously, he led AI-powered innovation in news media, reshaping how news is created, personalized, and distributed at scale.

A pioneer of new product categories, his work has been featured in The New York Times, NPR, Forbes, and MIT Technology Review, and his writing has appeared in Fast Company, TechCrunch, and VentureBeat.

Join Jarno live in Munich, 22–23 October 2026.

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