Jens Rusitschka

Jens Rusitschka ↓

This is a

Lightning Talk

Build the Prototyping Environment, Not the Screens

Everyone's asking: "When will designers work in code?" and "When will Figma get good AI?" Both questions miss what's actually happening.

While the design community debates, everyone else is already prototyping. Sales reps show up with AI-generated prototypes before lunch. CEOs visualize ideas in ten minutes. The result? Submit buttons everywhere. Nobody thinks user-first.

The instinct is to control it. Route everything through the design team. That creates bottlenecks and resentment. There's a better answer: Design builds the environment. Not the screens, the system that makes everyone's prototypes better.

In this talk, Jens will show a three-layer approach he built and uses with clients: an AI agent that challenges every idea before a pixel is placed, a fast vibe-prototyping layer for validation, and a consistency layer that rebuilds validated flows with real design tokens and brand language. The design team doesn't build every screen anymore. They build the knowledge that lives inside the agents.

Jens Rusitschka

Jens Rusitschka

AI-First Product & UX Consultant

kick & boost

About Jens

Jens brings over 15 years of experience as a Product Manager, UX/Product Designer, and Agile Coach across SaaS, B2B, and B2C environments. He specializes in Product Discovery, AI-driven prototyping workflows, and agile team configurations, with a focus on developing user-centered solutions that deliver measurable business impact.

Currently, Jens applies his extensive Product and UX expertise to create tailored AI prompts and agent workflows that enable SaaS teams to rapidly develop testable interfaces and achieve sustainable user adoption. His approach centers on three key areas: AI-assisted discovery and research to validate features and user needs early in the development process, fast AI-powered prototyping and testing that generates actionable feedback and development-ready specifications, and comprehensive delivery support including roadmap development, feature prioritization, stakeholder alignment, and quality assurance.

Through his work, Jens helps product teams accelerate their delivery cycles while maintaining a strong user-centric approach, bridging the gap between traditional UX methodologies and emerging AI-powered workflows in product development.

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