This is a
Focus Talk
Discovery Slop – the Research That Looks Shiny but Is Sh*tty
AI has made discovery output faster and shinier than ever. But fast and shiny is not the same as deep and true.
Real discovery is about finding contradictions, sitting with complexity, and synthesising and not about smoothing everything into a polished blur.
Product people have stopped thinking. And nobody notices because the output looks great. But product sense is built through thinking, not through consuming.
This talk is about what real discovery looks like in the age of AI. Stop consuming shiny discovery slop. Start thinking again.
