From Content Designer to Design Leader

What happens to a product team when it's lead by a content content designer? What happens to a design culture if the person in charge can't use illustrator?

For 3 years, Gemma has been tasked with build and nurture a product design culture at Canyon Bicycles, the world's biggest d-2-c bike brand.

This talk is a look back at an evolving career that started in pop videos and wound up somewhere in Figma. It's a call to action for researchers, writers and strategists to take the lead in design teams and build a culture that's collaborative, accessible and fully integrated.