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Design to Facilitate. Facilitate to Design.

By Catherine Collins

Session type

Breakout Session


Thu, 03 Nov 2022


Breakout room 5 - main stage

About this session

We facilitate to design with our customers, employees, or people experiencing the challenge. We also design to facilitate ideas, questions and further inquiry. Central to service design is co-creation, developing with people who are influenced by or influence the topic at hand. But can co-creation look like in practice? What is the designer’s role in this?

We will consider facilitation techniques designers can use to discover the knowledge and expertise that is within the room. We will also discuss how facilitation can be used to scale design as a practice within an organisation. Ultimately, whether designing in a small team or a large one, designers can use facilitation to further their impact.

About Catherine

Catherine Collins

Catherine Collins

Founder at Ideas With Moxie

Catherine Collins started Ideas with Moxie to further ideas that matter to communities and non-profits using service design and action research methods. Catherine works with teams to understand what matters to their participants through research, co-design and facilitation.

Previous collaborations range from understanding the experience employees at U.S. Bank Stadium have with homelessness to re-imaging benefits with early childhood educators in Vermont, to improving job placement programs with recently arrived migrants in Sweden.

In learning settings, Catherine likes to connect through workshops over lecture and tries to make all learning experiences engaged and embodied. She has collaborated with teams at enterprises like Cardinal Health and PwC to develop a common language and understanding of Service Design through training and coaching. In other cases, She has facilitated courses and co-created playbooks with teams who have an understanding of design methods but lack a common language and approach.

Catherine also teaches at the Royal College of Art in London. Prior to Moxie, Catherine co-led and scaled an award-winning design thinking & entrepreneurship program for Middlebury College and worked on the startup and investment side of entrepreneurship.