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Design’s Mid-Life Crisis

By Andy Budd

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Session type

Deep Dive Talk


Thu, 21 Oct 2021

About this session

On most objective measures, the design industry is thriving. Our skills are in high demand, our salaries are rising, and companies can't fill roles fast enough. Design leadership has come of age, we're seeing companies invest in team development, and more and more designers are earning that hallowed "seat at the table". So why, when I talk to designers, do so many of them feel burnt out and despondent; like all their hard work and effort has been for nothing. It's as though the design industry is going through some sort of mid-life crisis.

In this session design leader, start-up advisor, speaker and coach, Andy Budd, takes us through some of the reasons why we're experiencing this sense of collective Ennui, and what we can do about it. This talk may make for awkward listening at times. However unless we can have an open and honest conversation about the behaviours that are holding us back, we'll never unlock the full potential of what design has to offer.

About Andy

Andy Budd

Andy Budd

Design Founder, Speaker, Author at

Andy is a designer at heart, and firmly believes in the power of design to build loyalty, delight users, and create competitive advantage.

Andy sees Design as more than just pixels — it's a problem-solving process that can be used to solve a whole class of challenges, from improving services to inventing whole new revenue streams.