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Drive Product Strategy with the North Star Metric Framework

By Ana Oarga and Raz Burciu

Session type

Deep Dive Talk


Fri, 22 Oct 2021

About this session

How does your product grow?

This is probably the most challenging question for most product teams. Getting alignment on different initiatives when everybody's viewing things through different lenses, can be difficult.

The North Star Metric Framework provides a shared model for articulating your product's strategy. It helps you define a specific metric that best captures the core value your product delivers to customers, as well as encompasses the impact on the business.

In addition to the metric, the framework includes a set of key inputs that collectively act as factors that produce the metric. Product teams can directly influence these inputs with their day-to-day work.

The NSM helps product teams answer critical questions like:

  • How can we deliver better value to our customers while driving revenue?
  • How does our day-to-day work connect with tangible impact?
  • How can we be sure we're working on the right things?
  • How can our teams break down the silos and achieve alignment?

About Ana

Ana Oarga

Ana Oarga

Co-founder & Product Strategy at Just Mad

Ana is all about creativity, diversity, and striking, bright colors. After 8 years of working in the tech field across the corporate, agency, and start-up environments for both B2B and B2C businesses, she has gathered extensive knowledge at the intersection of design, product development, and business. Great with numbers and people, Ana believes that value is measured in revenue and happy users. As a product strategist and workshop facilitator, Ana helps companies deliver tangible results for their customers and bring digital products to market and beyond.

About Raz

Raz Burciu

Raz Burciu

Co-founder & Product Design at Just Mad

Raz's mindset revolves around the phrase "What if?". With over 8 years of experience in the product design field, his work resides at the crossroads of business, critical thinking, and innovation. He believes that the worst place to be stuck in is your own comfort zone. As a certified UX specialist and expert workshop facilitator, Raz helps forward-thinking businesses unlock their innovation potential, deliver value to users and achieve sustainable growth.