How does your product grow?
This is probably the most challenging question for most product teams. Getting alignment on different initiatives when everybody's viewing things through different lenses, can be difficult.
The North Star Metric Framework provides a shared model for articulating your product's strategy. It helps you define a specific metric that best captures the core value your product delivers to customers, as well as encompasses the impact on the business.
In addition to the metric, the framework includes a set of key inputs that collectively act as factors that produce the metric. Product teams can directly influence these inputs with their day-to-day work.
The NSM helps product teams answer critical questions like:
Ana Burciu
Product Strategy Consultant
Just Mad
Ana Burciu is a seasoned Product Strategy consultant and co-founder of Just Mad, helping product teams calibrate their growth compass and find their true north.
With over 10 years of experience in tech, she believes strategy should feel like clarity, not complexity.
Ana has helped product teams across startups, agencies, and global enterprises align around what truly drives growth: customer value and business outcomes.
Just Mad have worked with teams at Miro, SAP, Amplitude, Cartier, UiPath, PwC, and Productboard, guiding both startups and enterprises through pivotal moments of change.
Raz Burciu
Product Design, Growth & Strategy Expert
Just Mad
With over a decade at the intersection of business, design, and innovation, Raz helps companies turn uncertainty into opportunity as a certified UX specialist, facilitator, and co-founder of Just Mad.
Just Mad have worked with teams at Miro, SAP, Amplitude, Cartier, UiPath, PwC, and Productboard, guiding both startups and enterprises through pivotal moments of change.