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Driving Product Strategy With the North Star Metric Framework

By Ana Oarga and Raz Burciu

Watch the recording

Session type

Breakout Session


Fri, 22 Oct 2021

About this session

In this interactive session, Ana Oarga & Raz Burciu of Just Mad will give you a tour of their North Star Metric Workshop and showcase the step-by-step recipe for running your own workshop using their Miro template.

During this session you will:

  • Get to understand how the North Star Metric Framework looks like in action and how it can impact your day-to-day work
  • Get a walkthrough of Ana & Raz's Miro template and see how to use it yourself
  • Get the chance to connect with other product professionals and ask questions about product strategy and growth
  • Get the opportunity to apply concepts from the North Star Metric Framework to your own internal or client products

About Ana

Ana Oarga

Ana Oarga

Co-founder & Product Strategy at Just Mad

Ana is all about creativity, diversity, and striking, bright colors. After 8 years of working in the tech field across the corporate, agency, and start-up environments for both B2B and B2C businesses, she has gathered extensive knowledge at the intersection of design, product development, and business. Great with numbers and people, Ana believes that value is measured in revenue and happy users. As a product strategist and workshop facilitator, Ana helps companies deliver tangible results for their customers and bring digital products to market and beyond.

About Raz

Raz Burciu

Raz Burciu

Co-founder & Product Design at Just Mad

Raz's mindset revolves around the phrase "What if?". With over 8 years of experience in the product design field, his work resides at the crossroads of business, critical thinking, and innovation. He believes that the worst place to be stuck in is your own comfort zone. As a certified UX specialist and expert workshop facilitator, Raz helps forward-thinking businesses unlock their innovation potential, deliver value to users and achieve sustainable growth.