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Driving Product Strategy With the North Star Metric Framework

In this interactive session, Ana Oarga & Raz Burciu of Just Mad will give you a tour of their North Star Metric Workshop and showcase the step-by-step recipe for running your own workshop using their Miro template.

During this session you will:

  • Get to understand how the North Star Metric Framework looks like in action and how it can impact your day-to-day work
  • Get a walkthrough of Ana & Raz's Miro template and see how to use it yourself
  • Get the chance to connect with other product professionals and ask questions about product strategy and growth
  • Get the opportunity to apply concepts from the North Star Metric Framework to your own internal or client products
Ana Burciu

Ana Burciu

Product Strategy Consultant

Just Mad

About Ana

Ana Burciu is a seasoned Product Strategy consultant and co-founder of Just Mad, helping product teams calibrate their growth compass and find their true north.

With over 10 years of experience in tech, she believes strategy should feel like clarity, not complexity.

Ana has helped product teams across startups, agencies, and global enterprises align around what truly drives growth: customer value and business outcomes.

Just Mad have worked with teams at Miro, SAP, Amplitude, Cartier, UiPath, PwC, and Productboard, guiding both startups and enterprises through pivotal moments of change.

Raz Burciu

Raz Burciu

Product Design, Growth & Strategy Expert

Just Mad

About Raz

With over a decade at the intersection of business, design, and innovation, Raz helps companies turn uncertainty into opportunity as a certified UX specialist, facilitator, and co-founder of Just Mad.

Just Mad have worked with teams at Miro, SAP, Amplitude, Cartier, UiPath, PwC, and Productboard, guiding both startups and enterprises through pivotal moments of change.

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