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How to Get the Writing Done

By Scott Kubie

Session type

Deep Dive Talk


Fri, 25 Oct 2019


Main stage

About this session

Squiggly lines. Content goes here. Lorem ipsum. Whatever your preferred method for ignoring the words, these placeholders are all dangerous mystery boxes of incomplete design. And yet we wait, and deflect, and hope something magical will come along and save us from having to do the writing. It won't. Designers have to learn how to get the writing done.

We know to talk about benefits instead of features, to use plain language instead of business jargon, and to craft copy that's easy to scan and understand. But HOW, exactly, do we do that? How do we teach others how to do it? In this session, Scott shares some key concepts and a reusable framework to help you and your team plan better writing workflows that take (some of) the pain out of designing with words.

About Scott

Scott Kubie

Scott Kubie

Lead Content Strategist at Brain Traffic

Scott Kubie is Lead Content Strategist at Brain Traffic, where he helps organizations of all kinds solve their wicked website problems.

Focused on the content side of digital experiences since 2009, Scott was the first UX content strategist at Wolfram Research and is the author of Writing for Designers from A Book Apart.

Scott lives and works in Northeast Minneapolis, Minnesota, and enjoys biking, running, and performing his music at open mic nights.