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Designing Design Processes

By Alex Potrivaev

Session type

Focus Talk


Thu, 24 Oct 2019


Main stage

About this session

“Move fast and break things” is often considered a startup mantra, since shipping new features is how most product teams evaluate themselves.

But moving fast comes at a cost of incurring debt through increased complexity and inconsistencies. At some point you are faced with the need to take a step back and rationalize everything that was shipped. How do you do it though? How do you start, push for it to get on a roadmap and choose the right approach for tackling that debt?

Based on the lessons learned while building Intercom, Alex will talk through a step-by-step framework for successfully rationalizing the product.

About Alex

Alex Potrivaev

Alex Potrivaev

Product Designer at Intercom

Alex is one of the co-founders behind Teambit, where he helps leaders to understand, recognize and develop their team with regular feedback.

In his current role as Product Designer at Intercom in Dublin, he is also responsible for the design of several projects, most recently the Messages product.

Previously Alex led design at several companies, as well as built a bunch of personal projects. Solaris Sky Calendar was the latest one.