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Design Feeling is the New Design Thinking

By Pamela Pavliscak

Session type

Deep Dive Talk


Thu, 24 Oct 2019


Main stage

About this session

Technology is now with us from dawn to dusk. It’s increasingly an intimate companion, a go-between for our relationships, and a trusted friend helping us to develop new capabilities. Even so, it can be a struggle to live harmoniously with technology. So far, technology’s EQ hasn’t caught up to its IQ. Technology is aligned with productivity, not attuned to our inner world. More than designing machines that sense emotional signals, it’s about shaping technology that makes us feel more human.

Join Pamela to consider how we might design technology that is attuned to the emotional side of the experience.

About Pamela

Pamela Pavliscak

Pamela Pavliscak

Creative Strategist at Change Science

Pamela Pavliscak studies our emotional relationship with technology. As a creative strategist, she collaborates with organizations like Google, IKEA, and Virgin to craft emotionally intelligent experiences. As faculty at Pratt Institute, she teaches next-gen designers. Her work has been featured in Slate, NPR, and Quartz and she’s spoken at SXSW and TNW. Her book, Emotionally Intelligent Design, charts a tech future with feeling.