Win with PLG: Self-Serve Experiences for B2B Products
Product-led growth (PLG) is extremely powerful, but it’s not a one-size-fits-all solution. Many B2B teams jump into self-serve without knowing whether it fits their product, customer typology, or business model.
In this session, Just Mad break down their recipe behind a successful self-serve motion: what to look for, what to measure, and how to design a product experience that sells itself and amplifies your growth.
Understand how to assess your product’s readiness for self-serve, using data-driven segmentation, product usage insights, and value delivery flows.
Learn how to build a monetisation ladder that matches user needs with pricing, and how to move from “free trial” to expansion with less friction, and more revenue.
If you're designing, launching, or scaling a B2B product, this session will equip you with a practical framework to make PLG work in your benefit.
Just Mad also teach a full day product strategy workshop:
Design Sprints for AI Products
Wed 22 Oct
Learn this structured, time-boxed approach tailored to exploring and validating AI use cases with precision and certainty.
Just Mad have taught teams at Miro, SAP, Amplitude, Cartier, UiPath, PwC, and Productboard through their wide range of Product trainings.
