This is a
Breakout Session
Location
Breakout Room 2 (side wing)
Timing
This hands-on workshop gives participants a rare peek at how innovation teams think, prototype, and collaborate when exploring emerging products and systems.
Instead of focusing on 5-year speculative futures, we’ll examine how moments of excitement – and dysfunction – often spark innovation in shorter time frames.
Join to learn how to
Alex Simon
Principal Product Designer
Zalando
Alex' current focus is vision work in Zalando’s innovation lab – thinking about AI, discovery, and Chinese social commerce with field work in Shenzhen.
He designs systems, journeys, and little experiments, and believes in working end-to-end.
Alex likes ambiguity.
Rachel Rosenson
Head of Design
Zalando
Rachel is a design leader and strategist specialising in making the ambiguous clear, the complex simple, and pinpointing the sweet spot between business goals and human needs.
Now based in Berlin, she’s leading Zalando’s design innovation lab, The Studio. They shape future strategies at the intersection of tech, fashion, and customer insights.
Her global career has spanned products, industries and countries. She has transformed urban spaces in San Francisco, enhanced AI-driven safety in Tel Aviv, made taxes human, and led Klarna’s Super App transformation in Berlin.
Rachel leads with empathy, collaborates with the curious, and builds bold.