Ola Helland

Ola Helland ↓

This is a

Focus Talk

Location

Main stage

Timing

23 October, 16:30

The Secret Ingredient In Useless Research

In this live experiment Ola will attempt to find the secret ingredient to useless research by involving the audience through their phones.

In the ever-lasting search for improvements, Ola created this experiment to help designers, researchers, and product folks be more aware of the small things that can screw up our research big time.

Join and learn how to base product decision on more reliable insights by improving the relevance of your research practice.

What is the secret? You’ll find out soon enough.

Ola Helland

Ola Helland

Design Director

Laerdal Medical

About Ola

Ola has peed on a tree next to the president of Botswana, got his tooth broken by a New York City cop, been arrested on the border between Mongolia and Russia, founded his own record label and performed stand-up gigs that kept audiences in stitches.

He loves to tell stories and have won two short film competitions and hosted a top-ranked radio show, as well as written scripts for “Brille” and “Praktisk Info med Jon Almaas”. As an avid traveler he has explored over 60 countries, including a memorable 10-day visit to North Korea and a bicycle ride across Cuba.

He’s also worked as a designer for the past 15 years for companies like NRK, Statoil, Schibsted, and Lyse.

Currently, he is making an impact at Laerdal Medical and continues to do idiotic things, but now alongside his two daughters.

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