The ROI of Curiosity - Quantifying the Business Impact of UX
In this talk, Dr. Sergej von Janda presents a comprehensive framework for quantifying the business impact of UX Research, drawing from extensive practical experience at Allianz.
He demonstrates how actionable UX insights not only inform design decisions but also minimise development costs, reduce risk, and improve usability.
The presentation showcases real-life impact stories, including feature prioritisation to save development effort, AI-supported VoE data synthesis to reduce analysis time, and iterative benchmarking to increase user satisfaction.
Emphasising the importance of early user insights, Sergej highlights how UX Research leads to measurable improvements in product quality, efficiency, and stakeholder alignment—ultimately proving that curiosity pays off.
