The Fluid Interface: Mastering Hyper-Personalisation in the AI Era

As user interfaces become increasingly adaptive, designers are being asked to solve for systems they don’t fully control.

With AI fundamentally reshaping content creation and delivery, a critical question emerges: how do we orchestrate a unified experience when the elements are constantly evolving?

In this talk, Taras dives deep into the architecture of hyper-personalised experiences, exploring how to build systems that are scalable, ethically grounded, and emotionally intelligent.

He further covers the fundamentals of hyper-personalisation and practical approaches to implementation – from modular UI systems and contextual signals to ethical data practices and generative content.

Learn how to master modularity, manage consistency at scale, and address content uncertainty using behavioural data and adaptive components – making personalisation feel helpful without making users feel watched or overwhelmed.