Simone Rebaudengo

Simone Rebaudengo ↓

This is a

Deep Dive Talk

Location

Main Stage

Timing

24 October, 17:00

The End of Speculative Futures or: The Future Burrito

In an era where AI can transform concepts into reality within seconds and globalisation creates multiple radically different lived experiences across the world, what does it mean to "forecast the future"?

Simone explores how traditional future forecasting approaches such as the future cone are being disrupted when tomorrow's imagined scenarios are already someone's lived reality today.

AI, long promised yet materialising differently than expected, has collapsed the gap between imagination and implementation. For those creating applied products, this raises critical questions: How can we overcome the "future fatigue" phenomenon where technological acceleration has made tomorrow arrive so quickly that we've lost our fascination with what lies ahead?

Join us to examine how designers and product innovators must navigate a world where the gap between speculation and implementation has narrowed dramatically, requiring new approaches to anticipate and shape what comes next.

Simone Rebaudengo

Simone Rebaudengo

Creative Director

OIO studio

About Simone

Simone is a product and interaction designer based in Belgrade. Here he co-founded oio – a creative company on a quest to turn emerging technologies into an approachable, everyday and sustainable reality for humans and beyond. Simone's work focuses on building experiential versions of the future and exploring the implications of living and interacting with networked, smart and autonomous things.

Previously Simone designed future scenarios and products for The Museum of the Future in Dubai, founded a design fiction practice called automato.farm and he is an associate of the Near Future Laboratory. He also held positions at BMW Designworks and frog jumping around fortune 500 clients doing design research, product innovation, and major delivery projects across Europe, Asia, and Australia.

His works have been published internationally on Wired, Fast Company, The Atlantic and Designboom, awarded by Red Dot Design Award, Core77, Interaction Awards and Internet of Things Awards and exhibited in galleries and museums like Vitra Design Museum, Triennial Museum in Milan and MAK Vienna.

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