In an era where AI can transform concepts into reality within seconds and the future feels like becoming closer and closer to the present, what does it mean to design for the future?
Through the thoughts and real enough product of oio, Simone will explore how we might want to rethink the way we think about the future, go beyond future fatigue and AI fomo and take action to build products that can help us anticipate and shape what comes next.
Simone Rebaudengo
Creative Director
OIO studio
Simone is a product and interaction designer based in Belgrade. Here he co-founded oio – a creative company on a quest to turn emerging technologies into an approachable, everyday and sustainable reality for humans and beyond. Simone's work focuses on building experiential versions of the future and exploring the implications of living and interacting with networked, smart and autonomous things.
Previously Simone designed future scenarios and products for The Museum of the Future in Dubai, founded a design fiction practice called automato.farm and he is an associate of the Near Future Laboratory. He also held positions at BMW Designworks and frog jumping around fortune 500 clients doing design research, product innovation, and major delivery projects across Europe, Asia, and Australia.
His works have been published internationally on Wired, Fast Company, The Atlantic and Designboom, awarded by Red Dot Design Award, Core77, Interaction Awards and Internet of Things Awards and exhibited in galleries and museums like Vitra Design Museum, Triennial Museum in Milan and MAK Vienna.
