Jessa Parette

Jessa Parette ↓

This is a

Focus Talk

Location

Main stage

Timing

23 October, 10:00

Designing Design Teams

How we shape design teams, hire talent, and develop people makes or breaks our effectiveness as leaders and teams.

As organisations mature, budgets tighten, and AI evolves traditional design roles and product innovation practices, strategic team building and career choices become essential.

Seasoned design leader Jessa guides you through conducting maturity assessments and crafting team roadmaps that optimise for resilience, performance, or scaling.

ICs and leaders can expect clear frameworks for navigating tough decisions between specialist vs. generalist roles and IC vs. management careers by understanding the real trade-offs that drive team success.

Additionally, Jessa will show how to connect team plans to financial numbers to create design-specific investment requirements as practiced at global brands like CapitalOne and KFC.
 
 
Jessa also teaches a full day leadership workshop

Design Design Teams and Secure Investment

Wed 22 Oct

Learn to shape design teams, justify investment through impact, and develop people to amplify your effectiveness as a leader.

View workshop →

Jessa Parette

Jessa Parette

Senior Director of UX

Yum!, Ex-Capital One

About Jessa

Jessa is Senior UX Director at Yum! Brands where she leads teams creating successful high performing experiences for brands like KFC, Pizza Hut, Taco Bell in a fast paced consumer environment.

Previously she was Head of Design Data & Operations for all of Capital One's design organisation. Here she pioneered data strategy for design, creating scalable systems of automation for design metrics across products. Her team drove end to end experiences for designers, product and developers, focusing on using intentional research, quantitative metrics, a strong design system and visionary design strategy.

Other earlier roles include leading research and design as Head of UX for all of Walmart’s associate digital experience. She has also worked with analytics teams, innovation labs, independent firms, nonprofits and marketing agencies, and seeks to augment the human experience wherever possible.

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