Unlocking the Potential of B2B Discovery

Julia is driven by curiosity, she loves finding patterns and solving complex problems. That´s why she has found her passion in product discovery (especially in the B2B area), in which area she has been working since more than 7 years.

Julia has been the VP of Product at Alasco, a fast-scaling prop tech startup in Munich. She has build up the product & engineering department from 10 to 60 people over four years. Throughout this time she has experienced how to make a product market fit for two different products, drive financing rounds from the product side and build up a product organisation throughout the different phases of a start up. Now she is leading research and innovation projects at Alasco with a focus on Generative AI to discover future opportunities for the company but also to enable the product and engineering team to apply new technologies.

Furthermore, she is holding keynotes, conducting in-house workshops on product discovery and is mentoring startup founders and future product leaders.

She has started her career as innovation consultant - facilitating and building up early discovery process in big corporations to drive innovation. Therefore, she is bringing a wide range of innovation methods and workshops skills which she has used in many different industries (from automotive, banking to the real estate industry).

Her strong skills in visual thinking support her ability to share knowledge and simplify complex matters.

Julia holds a degree in business psychology and is certified as systemic coach.