Explore the future of UX and its transformative impact on brand interactions in the real-time digital landscape. In their talk, Denis and Sigrid will examine the evolution of user autonomy in co-directed digital environments and how these shifts are reshaping what it means to create exceptional user experiences. Learn how to navigate the changing dynamics of brand engagement and redefine what »great UX« means in an increasingly real-time, user-driven world.
Denis Speh
Design Director
KMS TEAM
»Let’s be realistic, try the impossible« is Denis' guiding principle. As a Design Director with 15 years of experience, he works at KMS TEAM at the intersection of design and branding. His focus is on how ambitious visions can initiate and solidify transformation within organizations.
Denis' client portfolio spans from emerging startups to well-established organizations. By combining creativity with business acumen, he helps companies rethink their strategies, implement product innovations, and craft compelling brand experiences.
In agile teams, Denis develops digital products with a strong emphasis on user needs. His approach is characterized by deep content understanding and meticulous attention to detail.
Sigrid Albrecht
Senior UX Strategist
KMS TEAM
Sigrid has been a Senior UX Strategist at KMS TEAM since 2021. She specializes in analyzing, evaluating, and developing user- and brand-centric UX/UI solutions tailored to the product and brand strategy of each company. Her philosophy is: »The user and their needs are always at the center of my work. To me, the true art of digital solutions lies in ensuring they are in harmony with the brand and the company.«
In the strategic development of visual identities, Sigrid seeks out unique solutions that meet the digital needs of users and customers. She identifies potential future opportunities and provides recommendations for revisions and improvements in later phases. Her portfolio includes clients from a wide range of industries, from automotive and lifestyle to insurance. Sigrid holds an M.A. in Creative Direction from the University of Applied Sciences Pforzheim.