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Susanne Junglas

Susanne Junglas ↓

Sandra Griffel

Sandra Griffel ↓

This is a

Breakout Session

Location

Breakout room 2

Reclaiming the future: AI Storytelling for Innovation

Hell yes, change can be scary. Or inspire change and drive new ideas forward.

We therefore use storytelling to bring positive visions of the future to life and inspire innovators. To take away worries. To give courage and inspire positive, value-creating thoughts. The suggestive power of generative technologies and the hallucination of AI opens up completely new possibilities for us!

In our session, we will use our PlayBase Business AI Framework to demonstrate how we use AI in practice to develop sparkling and rich stories. Playbase is a role-playing game developed by denkwerk that enables us to take on a wide variety of roles in a playful and imaginative way. Join us for an inspiring and eye-opening experience.

What to expect: We start with a brief introduction to Futures Thinking and role-playing (very short) and then get straight into it. We present different scenarios and guide you through the tasks in individualized roles. You don't need to prepare anything, basic knowledge of design thinking and above all an interest in shaping the future. It's going to be fun!

Take-aways

  • Utilizes storytelling to inspire courage and drive positive visions of the future.
  • Demonstrates practical applications of AI and generative technologies.
  • Incorporates the PlayBase Business AI Framework (denkwerk) for hands-on role-playing experiences and storytelling.
  • Explores the hallucinatory potential of AI to inspire rich future stories.
  • Offers attendees a "hack" to embrace futures thinking, change and innovation.
Susanne Junglas

Susanne Junglas

Director Experience Design

denkwerk

About Susanne

Susanne Junglas is a visionary leader in all areas of digital, human-centred design and, as Experience Design Director at denkwerk – one of Germany’s top digital agencies – fosters a high-performing team of service, UX and business designers. With more than two decades of trailblazing experience in various design fields, her expertise includes design strategy, customer experience, system thinking, research and futures thinking. She is pioneering a new era of innovation and human-centered experiences, setting the stage for transformational leaps forward in the digital landscape for her clients.

Sandra Griffel

Sandra Griffel

Director Experience Design

denkwerk

About Sandra

As Experience Design Director at denkwerk – one of Germany's leading digital agencies –
Sandra Griffel is responsible for the creation and delivery of innovative digital products, B2B and B2C services and platforms. She is experienced in leading interdisciplinary teams of XD designers and analysts / researchers in the delivery of sophisticated insight-led solutions that align key business drivers to user needs.

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