Good, helpful, useful, readable content is at the heart of good design. So, why is it so often seen as an afterthought? This talk hones in on how we can change that, delving into linguistics and examples to highlight why real content is crucial and how UX design and content people can work together to create the most meaningful designs—even when your content designers are stretched thin (or are non-existent at your org!).
Candi Williams
Director of Content Design
Bumble
By day, Candi’s a UX and content director who loves helping her team thrive, solving complex ContentOps challenges, and championing inclusivity.
By night, she’s a published author of four books, a Reiki healer, and trained sommelier (who tends not to combine them all at once).
A self-confessed "word nerd" with a first-class degree in Linguistics, you could say she knows a thing or two about the power of language and the impact it has on what people think, feel and do (on and offline).
When she’s not flying the content design flag, you’ll probably find her shuffling tarot cards, growing her crystal collection, or seeking out more brightly coloured kicks.
