Insights to Income: UX for flying taxis & solid profits
User Research goes beyond enhancing experiences – it’s a powerful tool for boosting profitability and widening market share.
In this talk, Michael will show you how to link user insights with financial forecasts, revealing the tangible impact of product features on a company’s bottom line.
He'll draw from diverse case studies, ranging from streaming services to the aviation sector where Michael enabled an organization to develop an electric vertical take-off and landing (eVTOL) both standout user experience and solid financial gains.
