How to ROI with UX

In the midst of a looming recession in several European countries, cuts to corporate UX budgets, and an increased focus on productivity and cost efficiency, the pressure to justify disciplines such as user experience is growing.

In many companies, user experience is not considered essential to the core business. On top of this, the issue of AI is looming on the horizon, exacerbating the structural problem of UX in the eyes of the C-suite.

In these times, it is essential to make the effectiveness and value of UX efforts measurable and to demonstrate success.

A key question that UX teams need to ask themselves is: how and with what can I help my customers?

Even if we, as UX professionals, agree that our work creates value in many areas of the business, we cannot ignore the typical management reflex of retreating to economic figures in the environment described above and must increasingly take it into account.

In this talk, Marcus and Jakob will use three examples from the banking and insurance sectors to show how they have been able to help their clients become more efficient, generate new products, and establish UX in the organization in the long term through UX measures, demonstrating how to achieve ROI with UX!