Benchmarking User Experiences: Measure the impact of your design and research decisions
How do you measure the impact of your designs? How is your product experience performing over time?
Join Anna Barba, VP of Product Design at UserTesting, in a session where we’ll discover how effective UX measurement can help you and your team bridge the gap between user needs and business objectives, driving product success, organizational growth and most importantly, customer delight.
You'll dive deep into the world of UX metrics — learning how to balance quantitative data, like task success rates, with qualitative insights from user feedback. Discover how to establish meaningful baselines, benchmark against competitors, and select the right metrics to reflect both short-term wins and long-term engagement.
