Accountability & Influence in Design

Many businesses have integrated design or UX as an internal function, and appointed VP’s of design or Chief Design Officers to their leadership team. But this “seat at the table” doesn’t guarantee impact or mutual understanding. In this talk, Thomas explores how to unlock impact for enterprise design teams by:

• Establishing design quality metrics
• Defining the outcomes for which design is accountable
• Building design influence at every level of the organization, from product squad to executive team