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Session type

Focus Talk


Thu, 19 Oct 2023


Main stage

About this session

The job title “Designer” carries vague promises of creativity and self-expression. It’s not necessarily a job you pick to get rich fast. It’s a job you are drawn to because you find meaning in it. ‘Find something you love to do, and you’ll never have to work a day in your life,’ the promise goes.

Is that true, though? Working as a designer can be immensely fulfilling - you get to create things of beauty and effectiveness, you help people, you reinvent the world. Yet this idea of design as a life-long passion project rather than a job may also open the door to unrealistic expectations and unhealthy work-life balances.

The pandemic has led most of us to re-evaluate the workplace and our role in it. In this talk, we'll take this prompt to re-evaluate what it means to love design and to work as a designer.

About Hertje

Hertje Brodersen

Hertje Brodersen

Head of Design at

As a UX Designer, Experience Strategist and Design Lead with 15+ years of experience, Hertje worked for a variety of companies and industries, from small design studios to large organisations, from automotive to fashion. She focuses on planning and creating experiences with a lasting impact, both for the people she designs for, and the folks she works with.

Hertje background is in literary sciences and cultural anthropology. Not the typical start for a career in UX, but it helped shape a creative and analytical mind that likes complex problems that can’t be shoe-horned in a simple sitemap or a user journey.