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Metrics for Impact: Elevating Design in the Business Landscape

By Susanne Junglas and Sandra Griffel

Session type

Partner Talk

Timing

Fri, 20 Oct 2023

Room

Partner Stage (Breakout Room #8)

About this session

Effective use of metrics offers a compelling way to highlight the importance and impact of design in business. Too often, design is associated only with branding and usability, even though designers today influence a wide range of business innovations. We show how a sophisticated but simple system of metrics and key indicators, based on qualitative and quantitative data, can be built and maintained across different areas of the business. These metrics are critical to clearly quantify the impact of design on user experience, business success and the environment.

About Susanne

Susanne Junglas

Susanne Junglas

Director Experience Design at denkwerk

Susanne Junglas is a visionary leader in all areas of digital, human-centred design and, as Experience Design Director at denkwerk - one of Germany's top digital agencies - fosters a high-performing team of service, UX and business designers. With more than two decades of trailblazing experience in various design fields, her expertise includes design strategy, customer experience, system thinking, research and futures thinking. She is pioneering a new era of innovation and human-centred experiences, setting the stage for transformational leaps forward in the digital landscape for her clients.

About Sandra

Sandra Griffel

Sandra Griffel

Director Experience Design at denkwerk

As Experience Design Director at denkwerk – one of Germany's leading digital agencies –
Sandra Griffel is responsible for the creation and delivery of innovative digital products, B2B and B2C services and platforms. She is experienced in leading interdisciplinary teams of XD designers and analysts / researchers in the delivery of sophisticated insight-led solutions that align key business drivers to user needs.