You are viewing a page from a past conference. Go to the upcoming conference

Endineering. From Cookies to Consequence.

By Joe Macleod

Watch the recording

Session type

Deep Dive Talk


Thu, 19 Oct 2023


Main stage

About this session

Face it, all your projects are going to die and you haven’t even designed the end. In a world that is flooded with new apps, services, and products can we really assume that our product won’t be killed off in the evolutionary cycle of the ‘next big thing’? While we blindly focus on creating a user experience for on-boarding and usage we overlook the end.

Improving the design of endings promises enormous opportunities. Endings improve the accuracy of deleting, reclaiming or removing materials. They raise brand perception through increased communication. Businesses with better endings have higher consumer satisfaction. Product creators have an opportunity to lead in this emerging field of design, endings will be a competitive differentiator.

This talk will reveal how shards of the consumer experience break lacking a coherent ending. It will provide examples of how this can be avoided and the improvements people can make. Techniques and approaches will be shared that help discussion, design and delivery of endings for consumers in your own projects and products.

Become an Endineer and design ends.

About Joe

Joe Macleod

Joe Macleod

Founder & Head of Endineering at andEnd

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors. Head of Endineering at AndEnd. TEDx Speaker.⁠

Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings, from breakage to customer burnout to falling behind consumption trends. It's important to plan for each of them. Not all companies do."⁠

Joe is also the author of the Ends (2017) book, that iFixIt⁠ called “the best book about consumer e-waste”. And the new book – Endineering (2021), that people are saying “defines and maps out a whole new sub-discipline of study”⁠. The DoLectures consider the Endineering book one of the best business books of 2022.

Interested to learn more? Join the Endineering Cohort or join his pre-conference workshop.