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What is AI for Designers

By Mauro Rego

Session type

Deep Dive Talk


Fri, 04 Nov 2022


Main stage

About this session

The terms Machine learning and AI have been added to the vocabulary of the design community for some time. It is quite common to see it being placed in products as a magic black box to enable powerful sci-fi features. Or even as a feature itself.

As any technology, AI is a material for designers to enable experiences. While AI can be a thrilling promise, as any other material, it has properties and limitations. To unleash the full potential of it, one must understand where and how it can be used in a product and service.

About Mauro

Mauro Rego

Mauro Rego

Design Lead at Google AI

Mauro Rego is a Senior Designer and an enthusiast about education. He has experience in designing end-to-end digital services, team management and organizing learning formats for communities. In addition to crafting, he has been teaching design and illustration professionally at universities and companies.