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Sustainable UX - or How UX Can (Hopefully) Save The World

By Thorsten Jonas

Watch the recording

Session type

Deep Dive Talk


Thu, 03 Nov 2022


Main stage

About this session

10 years ago PUSH conference was founded. But what if we look 10 years into the future? What will be the state of the planet and our society in 10 years? Do we still talk about UX and design or will we have much bigger problems?

Today as UX designers we put the user into the center of our work. This is how we define our job: creating outstanding experiences for the users. But, in these times and if we want to have a future for us and our children, we have to take responsibility for more than just the users. And the good news is: we are more powerful than ever. But it is on us to make use of this power. To question our own work and to challenge our colleagues and clients. To be a change.

But what can we as UX Designers do to drive sustainability and make our work more sustainable? What does Sustainable UX even mean? To answer these questions a group of designers created the non-profit initiative „SUX - The Sustainable UX Playbook“, which grew to community and a workshop space with more than 1000 designers from all over the world discussing and working on ideas how to drive sustainability within and through UX.

Thorsten will give you a vision and concrete ideas about sustainable UX and what YOU can do within and through your work as a (UX-)designer. Because the team at SUX is convinced that it is on every single one of us to work on a future for us and our children and every other (human) being on this planet.

Or as the great polar explorer Robert Swan once said: „The biggest threat to our planet is the belief that someone else will save it.“

About Thorsten

Thorsten Jonas

Thorsten Jonas

Founder at SUX - The Sustainable UX Playbook

Thorsten is a UX Evangelist and Digital Generalist based out of Hamburg, Germany. For more than 15 years he works in the field of UX, Service Design and Strategy Consulting, supporting clients to create meaningful products or build up, lead and coach UX and Product Teams following the idea of empathic leadership.

In 2020 he quit his job as Director UX of an international Digital Agency to focus on some of the major issues we face as human beings and society. Since then he works as a Strategic UX Consultant, especially facilitating Sustainability and Sustainable UX.

At the beginning of 2021 Thorsten started the initiative „SUX – the Sustainable UX Playbook“ with an international group of designers, to push Sustainable UX further for and with the digital creative community.