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How to drive impact by building a Product Vision

By Rachel Simpson

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Session type

Focus Talk


Thu, 03 Nov 2022


Main stage

About this session

The tension between quick incremental change and longer term planning is one Designers, and organisations, often experience. Knowing how to tell a compelling and tangible story about the long term vision is a powerful way to cut through the noise and drive change across disciplines.

Rachel Ilan Simpson is the Head of UX at Multiverse. She has been defining north star visions for a decade in her roles on Chrome, Search, and Duo at Google, and now in her new role at a rapidly scaling and record-setting startup.

In this talk, Rachel will share her experience of defining compelling product visions across large organisations like Google and at startups like Multiverse. You’ll learn about how to summarise roadmaps and goals into a succinct user story, map stakeholders to drive alignment, and about which methods you can use to visualise and make tangible your team’s vision.

About Rachel

Rachel Simpson

Rachel Simpson

Director of UX at Multiverse

Rachel is the Director of UX at Multiverse, the UK’s first EdTech Unicorn which is building an outstanding alternative to University through professional apprenticeships in technology. Prior to Multiverse, she drove change at Google for 8 years, launching features to billions of users on Chrome and Search. With more than a decade of experience in UX, she has worked with award-winning Design Agencies, ground-breaking Startups, and clients and collaborators like Seth Godin, BMW/DriveNow, Doctors without Borders, and Freeletics.

Her design sprints have helped Doctors Without Borders drive organisational change, and transformed how Chrome approaches translation and tab management. She also co-founded the first German version of the Maker Faire (Make Munich), and founded the Design Jam (