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Do U(X) Believe in Magic?

By Paavan Buddhdev

Watch the recording

Session type

Focus Talk


Thu, 03 Nov 2022


Main stage

About this session

UX designers and magicians share three core tools: crafting an interesting story, controlling and directing attention and introducing a sense of wonder.

Join this talk for a look at how digital product design and the world of magicians overlap and learn how you can add some magic to your own product.

About Paavan

Paavan Buddhdev

Paavan Buddhdev

Designer at AND Digital

Paavan holds a degree in Computer Science and Philosophy from University of Oxford and has previously designed experiences for brands including Subway, Avios, IAG and James May.

He's an avid magic performer and once entertained a Prince from Saudi Arabia. Nowadays Paavan applies his understanding of magic to designing digital products at AND Digital.