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Session type

Focus Talk


Thu, 21 Oct 2021

About this session

Ritual design is about being intentful in crafting meaningful experiences. A great ritual is embedded with meaning going beyond, a routine, a checklist, or a habit. Rituals hook into the narrative about ourselves, our organization and our collective values. Through building these moments of significance, we can make positive human encounters stick. Ritual design is the key that enables our organisation and designed services to become actually human centric.

Adam’s introduction of ritual design will help you designer culture and services in the right way. Not only can ritual design shed new light on the do’s and don'ts of how to better work together and it can also help us design better services for others. Adam’s storytelling is a source of inspiration for new perspectives and metaphors that we are sure you will find useful regarding your everyday design work.

About Adam

Adam Cochrane

Adam Cochrane

Service Designer at Zalando

Adam is a senior product designer at Zalando SE. Australian born, Berlin based. Adam has worked with everyone from Indigenous Australians to corporate Austrians.

Adam thrives on working around the world with diverse teams solving complicated problems, and creating delightful solutions. His previous roles include companies like IXDS, Factory Berlin, Telekom and more, in these roles he has been able to facilitate meaning, purpose and drive vision.

He is now also the co-host of SDD Berlin and loves to talk about the more human side of life. Adam has a clear passion for people and has always been drawn towards communities in all forms: churches, design communities, youth groups, summer camps etc.

Adam’s talk on ritual design draws upon the real stories found in these peculiar situations and community experiences.