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Responsible Behavioural Design - From Manipulation to Mastery

By Jerome Ribot

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Session type

Focus Talk


Fri, 22 Oct 2021

About this session

Behavioural insights are a powerful tool for designers, but we're seeing so many cases of organisations applying them irresponsibly.

In this two-part special, Coglode's founder will first walk you through some real world examples of behavioural design done badly, deconstructing the negative effects for both the user, the brand and the credibility of the design industry itself.

However, all is not lost! In his breakout session, Jerome will provide best practices and examples to help you truly master behavioural design in a responsible way.

About Jerome

Jerome Ribot

Jerome Ribot

CEO and Founder at Coglode

Jerome is founder of Coglode, a startup that distills the latest behavioural research to make it easy to understand and use.

Coglode's research distillation and training is trusted by the world's leading organisations such as The World Bank, Google, Google Deepmind, BCG, Deloitte, Maersk and Miro.

Jerome speaks regularly at events on design and UX across the world. In recent years, he's run design workshops at Google I/O, keynoted at UXCampLondon and spoken at UXLondon, MindTheProduct, UXDays Tokyo, UXDays Seoul and many many more.