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Session type

Breakout Session


Thu, 21 Oct 2021

About this session

Is your website turning clients away?

In this session, digital strategy consultant Daniel G. Siegel and marketing consultant Alastair McDermott will review websites of attending designers, experts and businesses and give actionable advice on how to improve them.

A website should be one's most effective sales tool, but most visitors won't even last a minute. That's right; you have less than 20 seconds to make an impact. Daniel & Alastair will do a complete assessment of a website's current capabilities to see how the digital strategy and brand positioning can be strengthened.

About Daniel G.

Daniel G. Siegel

Daniel G. Siegel

Digital Strategy Consultant at

Daniel G. Siegel is a digital strategy consultant empowering expert firms to grow their business by giving them the strategy, technology, and skills to become a trusted brand.

He co-founded and served as CTO of Not Just A Label, the world's leading designer platform in contemporary fashion with over 35,000 designers from more than 150 countries. Later, he joined Accenture's emerging technology team, where he developed digital strategy for Fortune Global 500 companies.

About Alastair

Alastair McDermott

Alastair McDermott

Marketing Consultant and Business Coach at

Alastair is a Marketing Consultant and Business Coach. He is an author, speaker and host of The Recognized Authority Podcast.

Alastair helps consultants & invisible experts to become The Recognized Authority in their field so they can have more impact and command higher fees, without having to beg for referrals or send spammy LinkedIn messages.