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Designing for Gender Equity

By Rachel Simpson

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Session type

Deep Dive Talk


Thu, 21 Oct 2021

About this session

When companies create gender neutral products, ‘neutral’ can sometimes skew male. Smartphones are sized for male hands, voice recognition optimized for male voices and content offered for stereotypically male interests. It’s no surprise that more men are online than women in ⅔ of the world’s countries.

How might we bring more female users on board to drive growth? Google Go, a new internet app for emerging markets, researched barriers that keep women offline. Rachel tells the story of this work, exploring our assumptions about privacy and content, and looking at the role cultural perception plays in adoption.

About Rachel

Rachel Simpson

Rachel Simpson

Director of UX at Multiverse

Rachel is the Director of UX at Multiverse, the UK’s first EdTech Unicorn which is building an outstanding alternative to University through professional apprenticeships in technology. Prior to Multiverse, she drove change at Google for 8 years, launching features to billions of users on Chrome and Search. With more than a decade of experience in UX, she has worked with award-winning Design Agencies, ground-breaking Startups, and clients and collaborators like Seth Godin, BMW/DriveNow, Doctors without Borders, and Freeletics.

Her design sprints have helped Doctors Without Borders drive organisational change, and transformed how Chrome approaches translation and tab management. She also co-founded the first German version of the Maker Faire (Make Munich), and founded the Design Jam (