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AMA: Behavioural Design as Mastery

By Jerome Ribot

Watch the recording

Session type

Breakout Session


Fri, 22 Oct 2021

About this session

Following on from the previous session, in Part 2 we'll go in depth on some groundbreaking best practices and delightful examples of how to apply behavioural insights in a mature, innovative way that solves both user problems and business needs.

We'll then open up the conversation with an AMA (Ask Me Anything) elaborating on these concepts.

You'll come away from these two sessions with a powerful new starting point for applying behavioural science that not only feels responsible, but also truly innovative and inspirational.

About Jerome

Jerome Ribot

Jerome Ribot

CEO and Founder at Coglode

Jerome is founder of Coglode, a startup that distills the latest behavioural research to make it easy to understand and use.

Coglode's research distillation and training is trusted by the world's leading organisations such as The World Bank, Google, Google Deepmind, BCG, Deloitte, Maersk and Miro.

Jerome speaks regularly at events on design and UX across the world. In recent years, he's run design workshops at Google I/O, keynoted at UXCampLondon and spoken at UXLondon, MindTheProduct, UXDays Tokyo, UXDays Seoul and many many more.