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The Secrets Data Won't Tell You

By Vicki Tan

Session type

Focus Talk


Fri, 25 Oct 2019


Main stage

About this session

Sometimes the things that are the most meaningful, end up being the hardest to measure. In this way, even the most mission-driven companies have room to improve.

In this Headspace case study, Vicki will walk you through her design process, blending user insights and behavioral science. But more than that, she will shine a light on a trend in our industry, and leave you with an idea for how to create products that truly add value.

About Vicki

Vicki Tan

Vicki Tan

Lead Product Designer at Headspace

Vicki is a Lead Product Designer at Headspace, creating experiences to guide new users towards a healthy meditation practice.

Previously, she was at Lyft, optimizing the passenger ride experience, and at Google, designing tools for reducing bias and predicting outcomes. Prior to Google, Vicki was at Stanford's School of Medicine coordinating research studies in Pediatric Oncology. She holds a degree in Behavioral Psychology from the University of California, San Diego.