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Lean Branding – How to brand design in no time

By Sarah Wöhler

Session type

Lightning Talk


Thu, 24 Oct 2019


Main stage

About this session

In our daily life as UX Designers, we use so many best practices and focus a lot on user needs, that we tend to forget how to also reach them emotionally. How can we assure to go beyond UX patterns that are exchangeable and create a unique experience? How can digital design be branded in short time and still have a base that makes design explainable and sustainable? How can the strategic design process be made more fun and easily explainable?

To help us in our daily work, we developed the Lean Branding Canvas which works like a cheat sheet – getting first results and visual directions in just one day. In this session, we will share our insights, the canvas and present a real-life example. The canvas is a powerful tool for designers working with early startups trying to define their first product, as well as for designers at established corporations setting up new product branches and expanding to new target groups.

About Sarah

Sarah Wöhler

Sarah Wöhler

Art Director at Die Produktmacher

Sarah currently works as Art Director and digital Consultant at DieProduktMacher in Munich focussing on Lean Branding and how analogue brands can be transformed and enhanced to user friendly digital life. In the last years, she was leading her UX Team on projects from BMW and Autoscout24 to supporting startups like Finanzchef24.

After her studies of Communication Design at Hochschule Mannheim + Duoc UC Santiago de Chile she spent 2 years in Tel Aviv, doing her Bachelor Thesis and working part time as Freelancer with various Startups supporting them with Branding and Design. This startup mentality and spirit got her hooked ever since and inspired her to the idea of lean branding.